Hi, I'm Ben McAdam, a Profits Coach, Virtual CFO and entrepreneur.

I help business owners achieve more growth, more profits and more clarity around their numbers, without judgement or confusing jargon.


Fast facts:

  • Client went from in the red to over $100k profit for the year, from one phone call with me.
  • Client able to pay themselves a decent salary for the first time in 7 years.
  • Client got to 7-figures annual revenue, began acquiring other businesses and installed a CEO, while building a bigger savings buffer.
  • Client got over 200% what they were expecting on a business sale.
  • Client results, case studies and testimonials here.
  • Did it myself: grew and sold two of my own businesses.
  • Experienced advisor: over a decade.
  • Before all this: accounting degree and background, but only there to learn about business and was too entrepreneurial to fit in.

Talking points:

  • 5 ways to quickly free up cash and profits.
  • Setting and raising prices, and being better off if customers flee.
  • More sales won't fix the problem: the 80/20 of turning your hard work into profits.
  • The 5 key numbers that matter in your business financials.
  • Turning a goal into a useful picture of your future business, using a few special ratios, to make planning simple
  • Where business owners waste money and at the same time don't invest enough.
  • When to hire, and whether you can afford to hire.
  • The big cost that doesn't show up on a profit & loss / income statement, and how to improve it.
  • Rules of thumb so you don't run out of money.


Connect with me