Hi, I'm Ben McAdam, a Profits Coach, Virtual CFO and entrepreneur.

I help online business owners grow their profits and gain clarity around their numbers, without judgement or confusing jargon.

I'm on a mission to help business owners increase their profits by $10 million by the end of 2021.

Fast facts:

  • Client went from in the red to over $100k profit for the year, from one phone call with me.
  • Client able to pay themselves a decent salary for the first time in 7 years.
  • Client got to 7-figures annual revenue, while doing less work and building a bigger savings buffer.
  • Did it myself: grew and sold two of my own online businesses.
  • Experienced advisor: over a decade.
  • Before all this: accounting degree and background, but too entrepreneurial to fit in there.

Talking points:

  • 5 ways to quickly free up cash and profits.
  • Setting and raising prices, and being better off if customers flee.
  • The 80/20 of profits and why selling more isn't always the answer.
  • The 5 key numbers that matter in your financials.
  • Turning a goal into a useful picture of your future business, using a few special ratios, to make planning simple
  • Where business owners waste money and at the same time don't invest enough.
  • When to hire, and whether you can afford to.
  • The big cost that doesn't show up on a profit & loss / income statement, and how to improve it.

 

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