Feel calm, clear and in control of your business
I help business owners turn vague money stress into clarity, confidence and profit
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“From in the red to $100k profit last year."
Jeremy & Sadie Roberts
Tradlands
Hi, I'm Ben.
Profits Coach, investor/advisor, presenter, occasional fractional CFO and sometime podcaster.
I've helped over 2,000 founders gain clarity, confidence and profits for over a decade, and I've started, acquired, grown and sold over a dozen businesses myself.
I bring calm, clarity, and a structured view of what’s really going on in your business, through the lens of your numbers. From financial statements to funnel metrics, pricing to productivity, I help you cut through the noise and focus on what drives sustainable, profitable growth.
In one call with Ben (within five minutes of speaking) he quite literally saved my business and changed my life.
I think one of the most challenging things for business owners (especially in the service space) like me is to figure out how to price themselves appropriately. I have been searching for the answer to understanding what "healthy margins" should look like for years. I always figured that I could get away with making [confidential] gross margin on all of my sales and be able to run my business effectively. After speaking with Ben, I learned that my gross margin should be more around [confidential]. This was a bit of an "aha moment" for me. No wonder my life feels so stressful!
After speaking with Ben, I realized that I needed to [confidential] in order to start really thriving as a business owner. I have already taken action on the first part and will be [confidential] this week across the board! It feels kind of scary but Ben helped me realize that these are vital steps in the right direction for my company.
Thank you so much Ben!”
Tommy Joiner
Content Pros
Cut through the financial fog
Whether you're scaling smoothly or struggling to make payroll, clarity on your numbers changes everything.
I help you understand what's really going on behind the scenes, so you can grow profitably, make better decisions, and feel confident again.
Even if...
- You already have a bookkeeper or accountant
- Your dashboards look "clean"
- You're tried AI tools or finance apps
- You've read the finance books, taken the courses, or watched the videos
... if you're still unsure what your numbers mean, or how to use them to make confident decisions, that's where I come in.
You don’t need more data. You need a partner who sees what matters and helps you act on it.
Most clients cut thousands in waste, boost profit margins, and feel back in control, often within the first month.
Ready to stop guessing and start leading with clarity?
Let's talk through what's going on in your business, identify one quick win, and see if this is a fit.
Limited call slots available each week.
"Ben really helped me identify the areas of my business that I needed to focus on in a way that was methodical, efficient, and fast. I quickly understood where I should be focusing and how to fix the revenue problems I was having. I would absolutely recommend Ben for my friends and peers!"
Jason Long
JH Media Group
“As a creative, I’ve never been enthralled by accounting but as a business owner, I knew I needed to understand my numbers better. One thing I really appreciated was Ben's non-judgemental and friendly attitude. He helped me see where I was going wrong and together we built a solid roadmap for growth."
Larissa Pickens
Founder & Creative Director
Float Design
“Being a co-founder with no formal business training has been challenging. Ben looked at the whole picture and was able to figure out how my business worked to give me genuine advice that would benefit it long term. I feel very lucky to have Ben as a resource. He is very knowledgeable and really easy to talk to, which makes our strategy sessions super enjoyable.”
Madeleine Taylor
Content Refined
"I reached out to Ben for clarity on how to take my business to the next level and walked away not only with a clearer idea of my options, but also a concrete plan to make those options happen. He showed me exactly what I need to reach my income goal by doing the math in a way I hadn't thought of and by the end of our call, I had concrete steps to take in the next weeks and months. He gave me what I needed to stop wondering about, and start working on the future of my business. I highly recommend working with Ben."
Sofie Couwenbergh
Let Me Write That Down For You
"I did a session with Ben and got a lot out of it. It was a mixture of him noticing simple, stupid things I should have noticed months ago, and also a fair amount of higher level strategy discussion that made me notice areas of the business that are doing well and should have me paying more attention to.
For example, we had a service that was super profitable and regularly sold out, but we were focused on our other services until Ben pointed out that this is something we should double-down on.
He also pointed out that our bookkeeper was billing more hours than it was physically possible to work!"
Dominic Wells
Human Proof Designs