Case studies and testimonials


When we first met, they’d been in business for a few years and had a goal of selling their business, investing the money, and living off the earnings (though this goal wasn’t initially clear… more on that later).

They’d been working really hard to grow their business, but were running at a loss. Their goal seemed really far away, and they were burning out.

>> Click here to read more, including the 3 key strategies they used <<

Income rollercoaster to biggest sales month ever

"Ben has the willingness to get his hands dirty. He has the empathy required to make sure you are being understood and so he can provide the proper support, and kind push back.

"He'll work with you in creating the solution that fits you, ensuring you are on-board with the plan and so you execute. He'll keep you accountable and he's got your back with your numbers, overwhelming moments, and through making tough decisions."

Mel Richards - Modern Traction

Looking to achieve something similar?

In one call with Ben (within five minutes of speaking) he quite literally saved my business and changed my life.

I think one of the most challenging things for business owners (especially in the service space) like me is to figure out how to price themselves appropriately. I have been searching for the answer to understanding what "healthy margins" should look like for years. I always figured that I could get away with making [confidential] gross margin on all of my sales and be able to run my business effectively. After speaking with Ben, I learned that my gross margin should be more around [confidential]. This was a bit of an "aha moment" for me. No wonder my life feels so stressful!

After speaking with Ben, I realized that I needed to [confidential] in order to start really thriving as a business owner. I have already taken action on the first part and will be [confidential] this week across the board! It feels kind of scary but Ben helped me realize that these are vital steps in the right direction for my company.

Thank you so much Ben!”
Tommy Joiner
Content Pros


Matt Holmes - Clear Health Media

Joe Howard - WP Buffs

"Ben really helped me identify the areas of my business that I needed to focus on in a way that was methodical, efficient, and fast. I quickly understood where I should be focusing and how to fix the revenue problems I was having. I would absolutely recommend Ben for my friends and peers!"

Jason Long
JH Media Group

Nate H

Nate H

J Anonymous

J Anonymous

Let's grow your business

"I reached out to Ben for clarity on how to take my business to the next level and walked away not only with a clearer idea of my options, but also a concrete plan to make those options happen. He showed me exactly what I need to reach my income goal by doing the math in a way I hadn't thought of and by the end of our call, I had concrete steps to take in the next weeks and months. He gave me what I needed to stop wondering about, and start working on the future of my business. I highly recommend working with Ben."

Sofie Couwenbergh
Let Me Write That Down For You

2021 04 20 Daryl Mander FB post

Andrew Steven

(Note from Ben: Bit of a rough cut, off the cuff. Enjoy a glimpse at my experimental 'fro!)

Nabeel Keblawi

Nabeel Keblawi

Lorenzo Swank

Let's work on your growth, profits and numbers

"What I appreciated most about Ben's workshop was the clarity and simplicity of his approach. He was able to break down business concepts into easy-to-understand steps that anyone could follow. His insights were practical, actionable, and immediately applicable to my own business.

Ben's passion for entrepreneurship and his genuine desire to help others succeed were evident throughout the entire workshop. He thoughtfully answered questions, provided feedback, and offered guidance based on his own experiences.

Overall, I would highly recommend Ben McAdam to anyone looking to take their business to the next level. I am confident that his workshop would be a game-changer for anyone who has the opportunity to work with him. Thank you, Ben, for an excellent workshop!"

 - Kaylah, Community Manager for Data Driven after a workshop for their members and audience

"I did a session with Ben and got a lot out of it. It was a mixture of him noticing simple, stupid things I should have noticed months ago, and also a fair amount of higher level strategy discussion that made me notice areas of the business that are doing well and should have me paying more attention to.

For example, we had a service that was super profitable and regularly sold out, but we were focused on our other services until Ben pointed out that this is something we should double-down on.

He also pointed out that our bookkeeper was billing more hours than it was physically possible to work!"

Dominic Wells
Human Proof Designs

Want some help with your business?

Marco Grishaber

Marco Grishaber - WunderAds

“As a creative, I’ve never been enthralled by accounting but as a business owner, I knew I needed to understand my numbers better. One thing I really appreciated was Ben's non-judgemental and friendly attitude. He helped me see where I was going wrong and together we built a solid roadmap for growth."
Larissa Pickens
Founder & Creative Director
Float Design

“Before working with Ben, I was extremely stressed and was spending a lot of time being "busy". Ben was able to direct me onto the right path to start sustainably growing my profits and clientele.”
Taryn Stratten
Crossfit Burleigh

“I've been interacting with Ben as part of my business and so far it's always been top quality, good advice and preparation. Ben helped me figure out the next few steps and once we get through the homework that he's set and get to the levels we agreed to, we'll be back using his service towards the end of the year.”
Matt Newton
Tourism Tiger

Where do you want to take your business?

“Before I spoke to Ben, I felt uncertain about my budgeting, and marketing spend. On the call, Ben gave me great advice including metrics to base my budgeting off of. Now I'm feeling more confident about what next steps to take with my business.”
Ali Rahmoun
Sports Templates

“The first call with Ben alone has been game-changing...”
Eric Campbell

2021 04 11 Jonathan Baillie Strong FB screenshot just started working

“I’ve always understood how to read a P&L and Balance sheet, but found difficulty to organize these reports to harness the numbers for tangible, actionable information. I got in touch with Ben to attain some clarification as to how to better utilize our reports in measuring business trends and decisions and to better understand how a broker/potential buyer might review them.

"Ben clearly explained the concepts we discussed and answered any questions I had along the way. I now have a much better understanding of how to organize our business numbers for more clarity and toward making more informed business decisions. I have more insights into those things which a potential buyer might ask while conducting due diligence."

Chris Anonymous
From San Diego, CA

“I have been running two businesses over the last two years and with my time divided, some business housekeeping items have been slipping. It felt overwhelming to prioritize tasks.

“In our sessions, Ben did a great job asking questions and taking notes. He laid out what we discussed which made prioritizing easier. He also made suggestions to add a couple things to my existing reports that I hadn't thought of before, which will be valuable for us to see. I have more specific financial targets and clear actionable items after our time together.“

Annie Cheney

Screen Shot 2022-09-15 at 10.35.18 pm

Let's chat about your business