Making money but still wondering where it goes?
You shouldn't feel broke or in the dark. I help you turn that money stress into clarity, confidence, and profit... fast.
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Within five minutes, he quite literally saved my business and changed my life.”
Tommy Joiner
Content Pros
“From in the red to $100k profit last year."
Jeremy & Sadie Roberts
Tradlands

Hi, I'm Ben.
Profits Coach, investor/advisor, presenter, occasional fractional CFO and sometime podcaster.
I've helped 2,000+ founders build calm, profitable businesses that pay them well and grow sustainably. From pricing to margins, reports to strategy, I’ll help you understand the numbers, make better decisions, and finally feel in control.
"He showed me exactly what I need to reach my income goal, by doing the math in a way I hadn't thought of."
Sofie Couwenbergh
Let Me Write That Down For You
What I help with
Even if you've got an accountant, clean dashboards, and finance apps galore... you might still be thinking:
- “I work hard, but I’m the last one to get paid.”
- “I don’t know what’s working—or what’s bleeding money.”
- “Tax time always hits like a freight train.”
- “I feel like I should have my finances sorted by now…”
That's where I come in. I help you make sense of your money, fast, so you can cut waste, raise margins, and grow with confidence.
Real results, fast: most clients find thousands in waste, boost their margins, and finally feel like a real business owner again, often in the first month.
"We had a service that was super profitable and regularly sold out, but we were focused on our other services. Ben also pointed out that our bookkeeper was billing more hours than it was physically possible to work!"
Dominic Wells
Human Proof Designs

Want clarity, confidence and cash in your pocket, without becoming a bookkeeper?
Let's talk. We'll unpack what's going in your business, identify one quick win, and see if it's a fit.
Limited call slots available each week.
"Ben really helped me identify the areas of my business that I needed to focus on in a way that was methodical, efficient, and fast. I quickly understood where I should be focusing and how to fix the revenue problems I was having. I would absolutely recommend Ben for my friends and peers!"
Jason Long
JH Media Group
“As a creative, I’ve never been enthralled by accounting but as a business owner, I knew I needed to understand my numbers better. One thing I really appreciated was Ben's non-judgemental and friendly attitude. He helped me see where I was going wrong and together we built a solid roadmap for growth."
Larissa Pickens
Founder & Creative Director
Float Design
“Being a co-founder with no formal business training has been challenging. Ben looked at the whole picture and was able to figure out how my business worked to give me genuine advice that would benefit it long term. I feel very lucky to have Ben as a resource. He is very knowledgeable and really easy to talk to, which makes our strategy sessions super enjoyable.”
Madeleine Taylor
Content Refined
