The Right Move Changes Everything

Ben McAdam

Agency was growing. Revenue looked great.
But the founders were stuck.

They couldn’t pay themselves properly.
Couldn’t grow without working even more hours.
Couldn’t even see what was causing the bottleneck.

That’s normal.
When you’re consumed by the busy-ness of business, it’s hard to see the move that would change the game.

When I was younger, I used to play a lot of chess for fun.
It shaped the way I think about business:
I can only make one move at a time, so I want each move to solve multiple problems at once.

That’s the lens I bring to coaching and to my portfolio companies, and it works for every business model.

But back to this agency. Their next move is to create one simple offer, down from 12 (!).

That one move will give them:
-> easier referrals
-> cleaner sales conversations
-> clearer pricing
-> smoother processes, that they can delegate
-> more time to grow the business
-> better client results
-> better margins
-> more pay, personally, and
-> more profit

Just from one move.

If you’re stuck in the weeds and can’t see the way out…
Maybe you don’t need another 10 strategies.
Maybe you just need the right move.

That’s what we do in a Profits Clarity session.
Send me a message and I’ll send you the booking link (the good timeslots run out fast).

Ben McAdam

Ben McAdam

Hi, I’m Ben. Profits Coach, investor/advisor, and fractional CFO. I’ve helped 2,000+ founders build calm, profitable businesses that pay them well and grow sustainably. If your business makes money but it doesn’t feel like it, I can help you fix that.

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