From overworked and underpaid to rapid growth and big exit

Meet Tommy

Tommy and his business partner ran an online agency.

Where they were

Tommy and his business partner were hustling hard to grow their agency.

But revenue was stuck, and they were only paying themselves $1k/month each. Yipe!

They were smart.
They weren’t afraid to hustle or put in the hours.
They weren’t sabotaging their business.
But it just wouldn’t grow.

And they were running out of hustle, burning out.

What they did

Tommy had a call with me and went away with clarity on three big things:

1) Clarity on their gross profit margin

After paying the team to do the work, they kept very little of the fee the client paid.

There was barely anything left for managers to fight fires for them and to manage the team well. No wonder Tommy and his partner were working so much!

Barely anything left for acquiring customers. No wonder revenue wasn’t growing!

And barely anything left for them to pay themselves or have profits left over.

Fixing gross profit margin is a game-changer for most of the thousands of business owners I’ve helped.

“This was a bit of an ‘aha moment’ for me. No wonder my life feels so stressful!” – Tommy

2) Clarity on their pricing

The first priority for turning the situation around was to increase their prices.

They were dramatically undercharging compared to competitors. They were barely charging more than a cheap freelancer!

Not every business needs to raise their prices. Sometimes they might just need to change their inclusions.

Tommy did both, crafting a great offer at a great price, and revenue took off.

3) Clarity on their team costs

Tommy and his partner wanted to be good bosses.

They wanted to pay their team well.

But they were paying way above average, and the work quality was below average.

They could pay less, while still paying well, and also add in non-financial incentives.

Team costs went down, gross profit margin went up, and work quality went up too.

Results

Tommy implemented like a rockstar and the business took off.

Revenue grew rapidly, as did their profits and owner pay.

And 18 months later, they had a big exit.

From Tommy

“In one call with Ben (within five minutes of speaking) he quite literally saved my business and changed my life.

Thank you so much Ben!”

Summary

Hustle and hard work are powerful tools, but only when we have clarity on the right priorities.

Tommy got much needed clarity on gross profit margin, pricing and team costs, and then his hard work paid off massively.

If you’d like the kind of clarity that leads to confident decisions, less stress and more profits, book a call and let’s have a chat. If I don’t think I can help you, I’ll point you in the right direction.