In This Episode:
In this episode, we’re talking about paid ads, which is obviously potentially helpful if you do it right, but that’s why we’ve got an expert here. My guest for this episode is Darrell Mander. He’s the founder and CEO of Big Flare Digital. His agency helps e-commerce businesses with profit-focused, pay-per-click ad campaigns on multiple different platforms.
Show Notes:
Want to learn more from Daryl? Check him out on YouTube @DayrlManderbigflare
Register for Ben’s next Free Workshop and be sure to follow him on X (formerly Twitter) @McAdamBen
Full Transcript Below:
Ben McAdam:
Welcome to the business numbers podcast. In this episode, we’re going to bring in another expert with some tips and tricks to help you increase your business numbers directly or indirectly. In this episode, we’re talking about paid ads, which is obviously potentially helpful if you do it right, but that’s why we’ve got an expert here. My guest for this episode is Darrell Mander. He’s the founder and CEO of Big Flare Digital. His agency helps e-commerce businesses with profit-focused, pay-per-click ad campaigns on multiple different platforms. And he’s got a slightly different approach we’ll talk about later in the episode.
Welcome, Daryl. Thank you for joining me.
Daryl:
Thank you, Ben. Very glad to be here.
Ben McAdam:
Excellent. How was my intro? Would you add or tweak anything?
Daryl:
It was lovely. I loved it. Perfect
Ben McAdam:
Awesome. Good. I’ll leave that in my notes. Get compliment from guest. Okay, good. There’s quite a lot we could talk about when it comes to paid ads, running agencies, all those things. Unfortunately, I’ve got to print it down to a few different major topics that will be helpful for the listeners. We’ve got deep expertise, we helped a lot of different e-commerce businesses. Um, but if you don’t have an e-commerce business guys, uh, listen in, there’s a couple of things you’ll still pick out of it. So there’s a few major topics. We’ll see where the conversation leads.
One other thing I wanted to do to kind of limit the conversation is you do pay ads on multiple different platforms. Um, but we’ll be here forever if we try and talk about all of them at once. And so I thought I would leave Facebook ads aside and we can just focus on Google ads. Does that work for you?
Daryl:
Yep, that works for me.
Ben McAdam:
Awesome. Um, I have… there’s some question mark around Facebook ads for some people. Um, do you have any particular thoughts on Facebook ads versus Google ads? Um, did I choose the right platform to talk about today?
Daryl:
I think you did. Yeah. Uh, because, uh, you know, we work with a lot of e-commerce businesses and we have done for years and that’s allowed me to see some trends across multiple industries within e-commerce that, uh, if you’re sort of heads down, focused on your own e-commerce business, you might not be seeing as much of. And one of the trends that I’ve been seeing this year is that it really seems that 2023 is the year where stuff got real again. Like post COVID we’ve like, I think in e-commerce, we’ve all enjoyed a couple of great years, like partially thanks to the COVID effect. And it seems that this year that effect seems to have worn off. And what I’ve seen this year is that a lot of businesses have come into the year with aggressive growth targets based on them achieving great growth in 2021, 2022. And I’m seeing a lot of businesses miss those targets, like year-on-year numbers actually being down rather than up, them being far away from their targets. Uh, it’s like there’s rumors of the U S heading into a recession. It seems that discretionary spending is down. Consumers seem to be a bit tighter with their purse strings. Uh, and a lot of people seem to want to react to that by spending more on top of funnel traffic because they’re like, Oh, my, my volumes are down. I need, I need them to be higher. Where do we find more people? How do we scale more? And it seems to be this natural inclination to then want to put more money into something like top-of-funnel Facebook ads. or TikTok ads, or top-of-funnel YouTube ads. And I actually think the reverse might be, uh, the better approach, which is focus on the higher intent traffic sources, uh, like Google search traffic, Google shopping traffic. That’s where the people that’s where people go when they have basically already decided they want to buy your thing or your type of thing. And that type
Ben McAdam:
Mmm.
Daryl:
of traffic is always high intent. It’s always high converting. And you never want to miss out on that kind of traffic. Uh, and so I think, uh, if you’re having to play defensively this year, then, uh, focus on higher intent traffic, which is what Google ads is all about is possibly the better way to go rather than scrambling into the higher risk, higher rewards, um, cold traffic stuff you can get on Facebook ads.
Ben McAdam:
I like that. That makes sense. I like the logic there of going with something, spending money where you’re going to get a return back a little bit faster, rather than like filling up your funnel, nurturing for however long, when money’s a bit tight for everybody right now. I like that. Okay. And it’s good you touched on the recession, because if we’re going to talk about e-commerce or e-commerce related things, it’s something we do need to mention. So thank you for your perspective there. So let’s talk about Google Ads, what’s changed or not changed in Google Ads? What might people not know has actually changed in Google Ads the last two years?
Daryl:
Hmm. You know, I still see, uh, people out there, um, tilting the benefits of doing these really granular, highly segmented, manually run campaigns. It’s like, Oh, don’t trust the machine to do anything for you. The mission, like Google’s lying. That machine’s just going to cheat you out of money. You’ve got to manage all your bids manually. You’ve got to do single keyword ad groups and like, forget the machine, do it all manually. It’s better. Um, And I think a lot of the people who are saying this are possibly people who have been watching the courses from like five years ago, and those courses are out of date, um, like the, I mean, recently we’ve had chat GPT come out and, and the whole world has woken up to this sort of AI hype with like lots of people have suddenly kind of realized, Oh, AI is getting pretty good now it’s, it’s going to change the landscape of life and work in you know, in our lifetime with it in the not too distant future. But in Google ads, like as, uh, like in PPC, we’ve, we’ve known this for like five to 10 years now, because the AI developments have been coming into Google ads and shifting what we do in Google ads for years now. This is like nothing new for us. And so I’d say, uh, like the big thing that’s changed or been changing is that like AI and automation is just becoming a bigger and bigger part. Uh, like. doing it all manually is just no longer the optimal way to do it. Instead, you still need a human pilot. I like to think of it as like a human pilot with an AI copilot as you need an experienced human decision maker making the correct decisions on what to do in your Google ads account, but at the same time, you need that human decision maker to be someone who’s well versed in working with the AI. I kind of liken it to cyborg optimization, the best Google Ads Optimizer, the best Google Ads account management now is a Cyborg account manager, someone who’s part human, part machine. It’s like human decision maker, but they know which parts of the Google AI to use to maximize your results.
Ben McAdam:
Hmm, absolutely. I like that analogy, the cyborg and the pilot co-pilot thing, somebody who knows how to use the AI well. Um, I play with chat GPT just for fun myself, you know, what can it do? Excuse me. And, uh, asking things in a couple of different ways does get you a different result and so there’s still some skill required. Um, it’s just, it’s just like managing an employee really. It’s like if you. say things in the right way, you’ll get different performance out of different employees. And so AI is no doubt the same.
Daryl:
Absolutely.
Ben McAdam:
Okay. So trust the machine a little more than in previous years.
Daryl:
Yes. And, and know when to trust it and when not to trust it. Know, know, uh, when, uh, know how to set it up in an environment that like maximizes its potential to work really well. Uh, but also know the situations and cases where you shouldn’t trust it. Like for example, there is still a case for manually optimizing your CPC bids. If you don’t have a lot of conversion data, like if your account gets less than say, 20 conversions per month, that might be one of the cases where you go, okay, yeah, I might not trust the machine to do that for me. I might go manual because the machine is just isn’t getting enough conversion data to make smart decisions. But if you have an account that gets a thousand conversions per month, and you’re confident that conversion data is accurate, there’s, I can’t imagine very many scenarios where a human bid optimizer is going to outperform the machine, doing automated bids based on that volume of data.
Ben McAdam:
Hmm. That makes sense. And that was going to be a question I was going to ask you is like the AI I need to learn from something. So what’s the minimum. So you’re saying like at least 20 conversions a month or the higher, the better really.
Daryl:
Yeah, like I’d normally go with 30 conversions per month. Uh, 20 to 30 conversions per month in the account is, is the sort of starting points to, to start to get the automated, uh, bid optimization to work. So less than that, you might want to consider manual. I can still see automated bidding sometimes work at less than that. Uh, but it’s like, it’s a bit 50 50, whether that will happen or not.
Ben McAdam:
Okay, interesting. So you were talking a bit before we started recording about performance max as it relates to AI for those people who might not know where that is. Can you just give us a quick intro?
Daryl:
Yes. Sure. Performance Max is the new AI piloted automated campaign type from Google. It’s a simple setup where you go through a campaign setup process. You give Google a ton of information. You give it images, videos. You give it some ideas about targeting. You give it your data feeds, your product feed, if you’re an e-commerce advertiser. And then you give it your goals. So you set it up. hopefully with the right, uh, creative assets and goals. And then you just kind of let it go out there and put ads across all of Google. It automatically, I want to say splatters that sound makes it sound bad. It automatically splatters your ads across all of Google’s inventory, like search engine results, shopping results, YouTube, Gmail, display network. And it tests the whole lot and tests all your creative assets that you give it. Uh, and tries to meet whatever goal. like budget or return on ad spend goal that you gave it. Uh, it’s like a highly automated campaign type, very easy to set up. Uh, it can, when it works, it can get you a lot of volume because it has access to everything within Google. Uh, so it can be quite time saving as well. You don’t need to set up a shopping campaign, a search campaign, a YouTube campaign, it just does all of that in one. Uh, and it’s kind of like, if, if anyone listening is familiar with, uh, smart shopping, it’s kind of. the next evolution of smart shopping. Smart shopping is smart shopping ads from Google is now deprecated and all of that has moved into performance max and performance max for those familiar with smart shopping is essentially smart shopping, but adding on additional inventory from things like, like Google search, which wasn’t in there before.
Ben McAdam:
Hmm. Okay. So what you mentioned before, like a certain number of conversions is required for the machine to learn. Does that mean there’s a minimum budget that people should be thinking about as well?
Daryl:
Yeah. I mean, it depends on, uh, yes. And it depends on, uh, your particular business and how, uh, your AOV, your, how expensive your products are. Um, so like if your AOV is like a thousand bucks, if you have a really high ticket, uh, item, uh, and your AOV is a thousand bucks and you’re maybe looking to get, um, like a CPA of say 300 bucks. then you know, the 3k budget is only going to get you like 10 conversions per month.
Ben McAdam:
Mm-hmm.
Daryl:
And that’s if it’s working, right? Whereas if your product costs $10, that same 3k budget goes a lot further, can potentially get you a lot more conversions. So yeah, they generally, generally do want to think about minimum budgets and know whether it’s worth it trying it out or not. But it’s very, very tied to, to your product price sort of like around about 50 bucks or less, a few grand is more than enough to test, but that same few grand, if you’ve got a product that’s more than a couple hundred dollars in AOV, then that few grand is just, is not going to go very far. You can do it. You can test it, but the testing is going to be a lot slower because by its very nature, the conversions are going to come through much slower.
Ben McAdam:
OK, that’s an interesting point. And so you said, like, below a certain amount of conversions, like, you’re going to have to have a human involved a lot more than if you’ve got enough conversions coming through.
Daryl:
Correct, yeah.
Ben McAdam:
OK, so what do the, with Performance Max, but I guess broader, trusting the machine a bit more, what do humans need to do? Like there’s probably a shift in how they need to think about what they’re going to do with their ads. Uh, now the machine’s a bit better for those people who are still, you know, taking those five year old courses or the course communities, they’re just repeating the same thing over and over again. Um, there’s a different way that they should think about what they do with their ads. Um, do you have any thoughts on that?
Daryl:
Yeah. Um, I think, uh, nowadays it’s, especially with advancements like performance max, uh, managing ad campaigns is much less about sort of doing the, doing the monkey work of, uh, calculating bids and updating like thousands of bids across thousands of different keywords. And it’s more about two things, which is first of all, arming the machine with the correct stuff. Like. You’ve got to arm the machine with good creative assets, good headlines, good descriptions, good images and good goals. That bit is essential. And that bit is like giving it the right goals to aim for at the right stage of your campaign. Uh, that’s something that, you know, it takes five minutes to do. You just input the goals into the campaign settings. However, that is something where the value of experience and good decision-making is, is huge. Right. It takes five minutes to put that number into the campaign setting. Oh, I want. Now I want to spend a hundred dollars per day and I want to aim for a target ROAS of 300%. It takes seconds to input that, but it actually takes like decades to get enough experience to know how to do that. Well, like to know things like at the beginning of the campaign, you want to start with something like a more limited daily budget, but don’t put in a target ROAS so that you allow the machine to test and, and figure things out for you. experience to have the patience to, to just sit and wait, because that’s often what you need to do now.
Daryl:
Uh, you have to be a lot more patient that you don’t launch a campaign and then the next day go in and fiddle all the settings because you didn’t get any conversions on day one, uh, the, the way the machine is optimizing your campaigns now it’s doing it on a 30 day timeframe, right? So whatever your performance target, uh, you put in there, it’s going to try and meet that over a 30 day timeframe. And it’s looking at 30 day averages. And. You know, if the first week it spends too much money and doesn’t get enough conversions, you don’t need to suddenly panic and change things. The machine is seeing that data for you and it’s making the adjustments for you.
Ben McAdam:
Hmm.
Daryl:
And next week, things are going to get better. The machine’s already going to see, oh, I spent a bit too much money. Didn’t meet the ROAS target. Okay. Next week, I’m going to lower the bids a bit, see what happens. And it’s going to try and bring in your results over a 30 day time period.
Ben McAdam:
Hmm.
Daryl:
So, uh, nowadays it’s much more about. knowing when to be patient, knowing how to arm the machine with the right tools it needs to hit your results, and then knowing what to do with the data afterwards. So you do want to check your campaign insights. Like for example, in Performance Max, you can go over to a tab called the Insights tab, and you can see lots of useful information there that you can actually make use of. So for example, it’ll give you a breakdown of the type of people who are converting on your offer. So it might tell you that, oh, people who buy your stuff tend to be this age, this gender, and they tend to be interested in these 10 things. And you can get some really interesting insights there. Like one unexpected insight that we got was a client that we have that sells sleep masks. And looking through the insights section in Performance Max, we found there was a massive overlap between people who want to buy a sleep mask and who own Nintendo consoles.
Ben McAdam:
Huh!
Daryl:
And like, that’s just like not the kind of thing we would have known or figured out on our own, but it’s there in the data. Like if you own a Nintendo console, for some reason, you’re much more likely to buy a sleep mask than someone else.
Ben McAdam:
Wow.
Daryl:
So you see insights like that, and then you need to translate that. You need to bring those insights back to the beginning part where your creative assets, right? You take those insights. And you update your creative accordingly. Like that might indicate us trying a video where there’s someone playing a Nintendo and then puts on a sleep mask and we go down that whole route.
Ben McAdam:
Hmm, interesting. Okay. So a lot less micromanaging and a lot more strategic decision making.
Daryl:
That’s an excellent TLDR version of all that waffle that I just said.
Ben McAdam:
No, I think it was really, I think it was really helpful in the details as well, because there are some people who need to hear don’t fiddle with the settings on day two.
Daryl:
Be patient.
Ben McAdam:
Um, yeah, yeah. So my head, this is a dredging up a horror story for me. Uh, my Facebook ads, I tried it many years ago now is what seven, six or seven years ago, like my first four a into Facebook ads. Okay. This is the turn the tap on print the money machine. Let’s go. Put daily budget, $100, nothing happened. The next day, change everything.
Daryl:
Hahaha.
Ben McAdam:
Another $100, nothing happened. Change it again.
Daryl:
Yeah.
Ben McAdam:
It was just, yeah, there was a whole emotional experience there.
Daryl:
Hehehe
Ben McAdam:
So it’s helpful to know that you just got to trust the machine because it’s going to save you from yourself, save you from your lack of knowledge, save you from you wanting to break something that’s just starting to work or that’s building momentum. So yeah, that’s helpful. Ben of seven years ago wished he would have an AI co-pilot. Probably would have saved him a couple of thousand dollars. Blah. I do want to talk a bit more about AI stuff and pivot away from ads. But before we do, was there anything else about what might have changed in the last two years with Google Ads or what’s changed or not changed in Google Ads that you wanted to add? Didn’t have a chance to.
Daryl:
Uh, so we talked a bit about what, what has changed. Uh, but what I would say hasn’t changed is the fundamentals, the fundamentals of Google ads and PPC advertising haven’t really changed much at all, uh, and I break those three fundamentals, the three most important things into a website and product. And then bids and budget and then targeting. So those are the three most important things to focus on in Google ads. And number one, and what I always say is number one is website and product, which is actually nothing to do. It’s not directly inside Google ads. The most important part about Google ads is outside of Google ads. It’s your website and product is your website set up to convert strongly is, is your product something that people actually want to buy? Like is, is your offering good?
Ben McAdam:
Yeah.
Daryl:
It’s like, if you don’t have those things, your Google ads isn’t going to work. And I think there’s a way to simplify website and product into an easy equation. Uh, it’s like AOV and conversion rate. So AOV, how much money are you making from a customer conversion rate? Like how many clicks out of a hundred are you actually converting to that customer?
Ben McAdam:
Mm-hmm.
Daryl:
Uh, and the winner in Google ads isn’t the advertiser who has the biggest budget. Um, it’s not one of these ad platforms where small businesses can moan about, oh, these big businesses came in and just. they’ve got such a bigger budget than me, so I can’t compete. We’re not really competing on budget in Google ads, because everyone wants to be profitable, even those big businesses. And that means you can only bid as high as you’re allowed to while still remaining profitable. And the main determinant of how profitable you’re going to be is your AOV multiplied by your CVR, like your conversion rate, like how many clicks can you convert, how much money can you make off those clicks? So if your website is decent. Um, if it’s competitive with the other websites in terms of conversion rate and AOV on, uh, the other websites in the Google search results, then you can win on Google ads.
Ben McAdam:
Hmm.
Daryl:
Uh, and then the other, the other two fundamentals are bids and budgets. So we talked about this a bit before, but like it’s essentially the goals that you give Google ads. Like what budget are you going to give it and what bidding target are you going to give it, um, and setting those two factors correctly that in a way that aligns with your business goals. That’s utterly crucial. And that’s something that takes a bit of, uh, patience, knowledge and experience to do. And then the third thing is targeting like, uh, that where, what, what channels are you going to go into and, uh, what targeting are you going to employ to try and help the machine find the right people for you and, uh, the way I see it, there’s with performance max and search shopping, uh, search and shopping ads on Google, there’s two ways that you affect targeting, uh, it’s your keyword selection. in search and your product titles in shopping. So most e-commerce advertisers will be doing shopping ads and some of them won’t know that the primary way you affect your targeting in shopping and in Performance Max is through your product titles. So you’ve got your data feeds, which is your big feed of all your products that you feed into Google to try and teach it how to find the right customers for you. And the main thing that Google looks at in terms of figuring out who to target is your product titles. And you want to make sure that your product titles are keyword rich, stuffed full of all the keywords that people are actually searching for. And that’s what’s going to tell Google, ah, okay, here’s who I should target and put ads in front of. So,muh, the fundamentals haven’t changed and yeah, those fundamentals are website and products, bids and budgets, and then you’re targeting.
Ben McAdam:
Mmm.
Daryl:
If you, if you’re good at those three things, um, you’ll, you’ll have a great time with Google ads.
Ben McAdam:
Excellent. I love the framework. Very, very simple to remember. And yeah, good point about and hopefully a hopeful point for people about that is really the conversion that’s important. You can do well even though other people have bigger budgets. That’s good news. All right, so we were talking about AI a bit earlier and I want to pivot to talking about something new that you’ve come up with.
Daryl:
Yeah.
Ben McAdam:
What was the problem you were trying to solve? And this is particularly relevant for any other marketing agencies out there. You’ll wanna follow along with this process. Yeah, what was the problem you were trying to solve?
Daryl:
So I mentioned earlier about this perspective, this view of the market that we have here at Big Flare, working with dozens of e-commerce businesses. And it seems to me that not only are consumer purse strings tightening and things are getting tougher for e-commerce businesses that are targeting consumers and their discretionary spending, but the same as The same is true, it seems, with e-commerce advertisers in general. They are tightening their purse strings and year on year numbers have not been strong for a number of businesses. And I think a lot of businesses right now are looking for a solution that allows them to get access to sort of premium level experienced Google ads, human management, but without paying the fees of a high-end… premium agency like my agency, Big Flare. So I’ve seen this in the market and I’ve decided to create a new service and solution to help those kinds of businesses. We’ve called it Spark Edge. I’ve got this whole post and content lined up to tell people about how we created a business in four hours using AI, because that’s what we did. We sat down and… We used a bunch of AI tools to help us throw up a landing page and craft the service around this thing. But essentially what Spark Edge is, is what you might call a productized service for Google Ads. You get access to a real human account, dedicated account manager with minimum seven years experience. They’re going to be leveraging all the latest AI tools within Google and outside of Google to help them really leverage their time and bring you their expertise. and their experience and their awesome decision-making, but without the usual cost of a high-end agency.
Ben McAdam:
Mm.
Daryl:
So it’s a more affordable Google Ads solution for the business who wants experienced help, but without the price tag that normally comes with it.
Ben McAdam:
I like that. Okay. So the learnings here for other agencies and other businesses in general, is that there’s a trend in the market that people don’t want to pay as much anymore. And then there’s also this, you know, productivity tool, the ability to produce with less input AI. And so you’re marrying the two together and creating something that definitely fills a gap. So that’s something that all the best businesses I’ve seen have done is like they’ve seen something in the market and some way to deliver it in a way that fits the budget. So it’s like what people want and how much they want to pay for it, when they want it, all those things like creating a business from that. So even though AI is like, oh, I disrupting take you all of our jobs, whatever it’s like, it’s still the same process. Like you were saying, what hasn’t changed with Google ads? Like what hasn’t changed with business is that there’s these things happening out there in the marketplace and you react to them and you create a profitable business for it.
Daryl:
Absolutely.
Ben McAdam:
At least the same thing.
Daryl:
yeah.
Ben McAdam:
Yeah, when the internet came out, it was a similar thing. The internet started getting more populous, like, well, okay, you can still create massively profitable businesses. In fact, every time a new technological innovation comes out, it seems like you can build a much more valuable company than you could before it came out. So, you know, anyway. That’s my little rant.
Daryl:
Hehehe
Ben McAdam:
So let’s talk a bit before I know we’re getting towards time here. But before we wrap up, any tips? How does one create a new offer, a new business in four hours? Like what were your, let’s say, what are your favorite tools? You don’t have to tell me all of it, because I’ll link to your blog post or whatever in the description. But yeah, what was your favorite part of the experience?
Daryl:
So how does one create a new service and business in four hours? Well, the four hours thing, honestly, that’s going to be my hype click baity headline for the content.
Ben McAdam:
Good on you for being honest.
Daryl:
It took four hours, four hours plus 10 years. Like I’ve been in business, been in business 10 years. I’ve gained the experience. I’ve got a team behind me. So that’s like the 10 years previous to that is what allowed me to put this together in four hours.
Ben McAdam:
Nice.
Daryl:
Uh, we used, uh, a lot of chat GPT. So I had a nice long conversation with chat GPT and it ended up, uh, but it ended up helping us create the name, uh, spark edge and ended up helping us write the landing page as well. So I just kind of went in there and free form wrote out what the service is, who were targeting, uh, what the price point is, and I didn’t like have to think too much about structuring the information. You can just like. give chat GPT everything and then say, okay, right. Like what I want to do is create a landing page for this. Can you help me with the copy?
Ben McAdam:
Mm-hmm.
Daryl:
And as with everything with generative AI, you don’t just accept the first thing that comes back.
Ben McAdam:
being paced.
Daryl:
Like it should be human led, but AI co-piloted. So it came out with an okay response. And then we started having this back and forth conversation tweaking it and adjusting it. And… and fiddling with it until it was really right and good enough to go up on a page.
Ben McAdam:
Hmm.
Daryl:
I experimented a bit with some AI image tools as well, played with mid journey.
Ben McAdam:
Ah yes.
Daryl:
And it seems great for some uses, but not for logo creation is what I found out. So it seems that with mid journey, you can’t have that conversation with it. You can’t go, Oh, I like that, but can you move this bit around there and brighten the colors over here? It’s like, you can only do one prompt at a time. And it’s, you can’t, it seems like you couldn’t, can’t, couldn’t give it really specific instructions. Like I couldn’t say, look, I’m trying to create a logo. I want the word spark edge on the right. And then I want some sort of vector image on the left, uh, create the image for me. And it would just kind of ignore most of the instructions and it would pick up on the word spark edge and just make some random image of a explosion or a spark.
Ben McAdam:
I hear you.
Daryl:
So I was like, uh, okay, that’s not. that’s not exactly what I wanted. So we went with a logo-specific AI tool, the name of which I actually cannot remember off the top of my head now, but it was much better suited to the purpose of making a logo.
Ben McAdam:
Mm-hmm.
Daryl:
And it allowed us to actually customize the output and create a bunch of templates specific to what we needed straight off the back of it. And it costs like just… 70 bucks to create a logo and was done in like 30 minutes.
Ben McAdam:
Hmm.
Daryl:
I remember back in the day when this kind of thing would cost a lot more and take a lot longer and you have to find a good designer.
Ben McAdam:
Yeah.
Daryl:
Or, you know, put up a, put up a project on 99 designs and wait for lots of bad responses to come in and maybe one good response.
Ben McAdam:
Yes.
Daryl:
And yeah, it is just kind of crazy how much quicker this stuff gets now gets nowadays, if you know how to use the right tools.
Ben McAdam:
Excellent. Yes. All right. I am interested in hearing what tools people have used. I mean, I’m on Twitter now, uh, twitter.com slash whatever it is. McAdam, Ben, I think on Twitter and I’ve been looking at a lot of things and I keep seeing these, you know, must, must know AI tools or the top AI tools for X like there’s so many listicles that keep popping on my feed, no matter how much I try and tell Twitter, I don’t care. Um, I’m much more interested in like hearing stories of people who actually used it and mid journey and Dali. I found I was very disappointed in them because I used chat GPT first.
Daryl:
Hmm. Right. Same with me.
Ben McAdam:
And it’s, It’s yeah, it’s, it’s a lot further ahead in terms of being able to talk to it. Um, you know.
Daryl:
Yeah.
Ben McAdam:
yeah. So I haven’t really played with the image ones much. I mean, maybe I just suck at it.
Daryl:
Hehehe
Ben McAdam:
I might play with it another day. Um, yeah, good to know. Okay. So I will put a link into the show notes to the blog post with the click bait title.
Daryl:
Hehehe
Ben McAdam:
Um, for those like me who are interested in digging into that a bit more, and I’ll put a link to spark edge as well. Um, I, while you were talking about it, I did have a look at the landing page. I’m like, not bad chat. GPT. Um, um, all right.
Daryl:
Yeah. Not bad at all, Jack. Thank you.
Ben McAdam:
Yeah.
Daryl:
And, oh, logoai.com. That was the name of the AI logo creator tool that I used.
Ben McAdam:
OK.
Daryl:
Couldn’t remember it, but I just looked it up.
Ben McAdam:
All right, logoai.com. I think they just have logo.ai, but I imagine that domain name is worth a lot of money right now.
Daryl:
Yeah.
Ben McAdam:
All right, I realize we’re definitely approaching time that we’d set aside for this. So any final tips for people before we wrap up?
Daryl:
Um, keep calm and carry on.
Ben McAdam:
Hahaha, nice. Perfect.
Daryl:
Uh, Like things in Google ads, things in business, uh, are changing a lot. Um, but I think we’ve both touched on this is how like the fundamentals of Google ads and the fundamentals of business, like you were pointing out, um, like the idea of being an entrepreneur who just spots a gap in the market and figures out how to, to create a solution for that. These core fundamental skills haven’t actually changed. So keep calm and carry on. The world is changing, but keep to your fundamentals. And I think you’ll do all right in business.
Ben McAdam:
I like that. I like that great way to wrap it up. So where can people get in touch with you or get more good tips? We didn’t, as I said, I have much time really to cover everything that you know, and can help with. You’ve got a YouTube channel, I believe.
Daryl:
I do. Yeah. So if you, if you search for me on YouTube, just search my name, Daryl Mander, or you could, you could maybe put a link below in the show notes,
Ben McAdam:
Yep, will do.
Daryl:
But yeah, my main outlet for sharing tips and advice is on YouTube, where I try and post weekly with whatever is most relevant and pertinent to help e-commerce advertisers and Google advertisers grow and improve their accounts.
Ben McAdam:
Okay, I’ve got it at youtube.com/Darylmanderbigflare. Put that link in the show notes as well.
Daryl:
That sounds about right.
Ben McAdam:
Awesome. All right, thank you Daryl for sharing valuable knowledge and tips. Thank you to everybody for joining us. Before you go, don’t forget to like, subscribe, rate, share all the things, retweet, whatever, to spread Daryl’s helpful ideas so that we can help more business owners. And yeah, thank you again, Darrell.
Daryl:
Thank you, Ben. It’s been an absolute pleasure. Thank you for having me.
Ben McAdam:
and everyone else, I’ll see you on the next episode. Bye for now.
