How: $300k to $3m/year without running out of money
Ben McAdam
Kevin and Jen went from $300k/year to $3m/year in revenue, fast, without running out of money.
Here’s how.
Kevin and Jen sell products online.
They had ambitious goals to grow the business fast and buy a family home.
Growth was slow, so we decided to test spending more on ads.
They had some concerns.
What if the ads didn’t work?
What if they order too much stock?
Will they go broke?
But on the other hand, if they didn’t find a scalable, high growth marketing channel, then they wouldn’t have hit their ambitious goals.
To help give them more confidence to execute this strategy, we built a cash flow projection together.
This allowed them to see what would actually happen if they ramped up their ads and ramped up their stock purchases.
Will they go broke if the sales didn’t come through or didn’t come through as fast as we were planning?
Helped tell them what sales target they needed to hit in order for the bank balance not to go into the negative.
Because they had the cash flow projection, they’re able to ramp up the stock purchases and the ad spend at the same time.
Resulted in 40-50% growth rate year over year.
Revenue went from just under $300k to over $3m/year in record time, and they’re tracking to continue that crazy growth rate for the next few years.
And best of all, they bought a family home.
If you have big goals, you want to grow aggressively, or you just want a bit more peace of mind that you’re not gonna go broke in your business, then you need a cash flow projection.
I’m running a workshop called “The Cash Flow Oracle” where we’re going to build your cash flow projection together.
I’ve got some simple tools and tricks to make it fast, so you won’t need to block out your day.
DM me the word ORACLE on Instagram @benmcadamig and I’ll send you the details for the workshop.
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