Want _____(X) that will ______(desired outcome)?
On this page we want to remind the reader of their SPECIFIC Core Issue(s) they are experiencing. Also point out the problems with OTHER solutions (why they aren't ideal), and emphasize WHY YOU are THE ONE best suited to help them. What makes you an expert on this, what's your special sauce, or unique perspective, what gives you an edge over other competitors? Why should they trust and want to hire you over someone else? How will you "bridge the gap" between where they are now and where they want to be.
Then get them to contact you or check out your offers/services.
Dos:
- Use a casual & conversational tone, directed to the reader. Writing in 2nd person (e.g. Are you tired of...), instead of 3rd person (e.g. Jane Smith is know for...) as if you are talking directly to the reader creates a stronger connection with them and is more impactful. So using the word ‘you’ more than ‘I’ or ‘we’ is highly recommended. Remember that the reader is mainly focused on himself and his problems.
- Keep your page copy succinct and to the point. Be memorable, inspire and make an impact on your reader.
Write a truthful and empathetic statement about what your prospect is doing/striving to do.
Start by making a case (in 1 sentence) to how important it is for them to address their Core Issue, reminding them in the process on the outcome or transformation they are wanting.
Summarize your readers current situation using empathy in order to relate with them. Then describe what you see as the REAL issue, the truth behind their Core Issue (they may not know). Describe the way to overcoming this challenge/problem - what mindset do they need to adopt, or truly need to do move past this.
I help _____(ideal type of client) go from _______ (present reality) to _______ (new better/improved future state/reality).
Sum up in one phrase how you've successfully helped past clients to __________(cool outcome/result), __________ (cool outcome/result) and __________(cool outcome/result)!
What type of promise can you make them?
You are most likely here because you...
- provide a specific example of their frustration or undesired experience here
- provide a specific example of their frustration or undesired experience here
- provide a specific example of their frustration or undesired experience here
- provide a specific example of their frustration or undesired experience here
- provide a specific example of their frustration or undesired experience here
- provide a specific example of their frustration or undesired experience here
Write an explanation as to what the problem is with other solutions/people (this shows you know what you're talking about, and differentiates you), and provide a couple of specific examples here:
- Reason #1: ...
- Reason #2: ....
- etc?
Explain in a short sentence why they'd be crazy to settle for another's solution(s) and that you're someone who ____________(reason for you being a better choice).
I can help by being/providing _____(name of ideal type of person/solution). Summarize your value proposition here.
In this section we really introduce you and your special ability - why you're the right person to help them.
Hi there, I'm ______(title/role), _____(personality trait/interest relating to your work), and ______(something fun about yourself).
Explain how you are going to help them -how do you help them bridge the gap?
Remind them how time is passing, why they'll be better off if they take action now, why should they not wait.
I help _____(list who you best serve/work with) to:
What successes have your clients had as a result of working with you? Or list how your going to help them accomplish _x_y_z_... below...
- brief & specific outcome/result you've helped a client achieve
- brief & specific outcome/result you've helped a client achieve
- brief & specific outcome/result you've helped a client achieve
- brief & specific outcome/result you've helped a client achieve
- brief & specific outcome/result you've helped a client achieve
This is what can happen when _____(core issue) is _____(what).
Right one line to transition from this, to the next section which is really talking about who you are.
Have you been featured in any media or publications that are well-known? Have you worked with companies/brands that are high-profile or reputable in your industry? If yes please list them (we may create a logo carousel with these here).
- brand/company
- brand/company
- brand/company
- brand/company
- brand/company
- brand/company
Simply answer the following questions and this will form the basis of your content on this page. Make sure to delete these questions once answered. Then you can edit and rework the copy to read nicely and to flow from paragraph to paragraph.
How I ____(unique ability) to ____(do something).
Why are you uniquely designed to do this work? What are your personality or character traits that make you good at this or hardwired for this type of work? (special talents/skills)
____(answer)
Write a short paragraph about your past experiences that may have helped form your unique ability.
____(answer)
How long have you been doing this for, and what accomplishments are you proud of?
____(answer)
Here are a few highlights:
- describe a win/accomplishment
- describe a win/accomplishment
- describe a win/accomplishment
Do you have any special qualifications or credentials? Summarize these in a paragraph, or if you have several, list them off below.
Not to mention, I hold:
- training/qualification/credential/license
- training/qualification/credential/license
- training/qualification/credential/license
- training/qualification/credential/license
- training/qualification/credential/license
Add your client's testimonial here, and ensure it focuses on the value you provided them and the outcome/result they got from working with you. Describe the "before" and "after" and how they benifited from your help/solution.”
Client Name, Title
Company or Org Name
In this section we get into your personal side - to get to know you a little.
Simply answer the following questions and this will form the basis of your content on this page. Make sure to delete these questions once answered. Then you can edit and rework the copy to read nicely and to flow from paragraph to paragraph.
A few words that say who you are personally
How would you describe yourself? How would your friends or family describe you?
____(answer)
What unique life experiences have you had?
____(answer)
What inspires you? Why did you choose this work? What change or impact do you want to create if any?
____(answer)
Where is your favourite place in the world? Why? What's your favourite thing(s) to do for fun when you’re not working?
____(answer)
Share a fun fact... what is something funny, quirky or interesting about you that most people don't know.
Add your client's testimonial here, and ensure it focuses on the value you provided them and the outcome/result they got from working with you. Describe the "before" and "after" and how they benifited from your help/solution.”
Client Name, Title
Company or Org Name
Add your client's testimonial here, and ensure it focuses on the value you provided them and the outcome/result they got from working with you. Describe the "before" and "after" and how they benifited from your help/solution.”
Client Name, Title
Company or Org Name
Ready to go from _____(undesired reality) to ____(new better state)?
My Official Bio
Add your professional bio here. This is where it makes sense to have it in 3rd person. This can be copied and used for media appearances, etc. Any big accomplishments/wins or important credentials should be included in a sentence like manner.
Please ensure you have deleted all help text in blue on this page once you are done. This will clue us in that the page is ready for review.